Blogging From EA Today

by Robyn Tippins on March 6, 2007

I’m sitting here at EA basking in the gaming atmosphere. Today is the Women In Games conference spotlighting Games for profit for Women. I’m botching the title of the thing, but the gist of it is there.

I’m blown away by the number of gaming stations, ginormous flatscreens and comfy chairs here at EA, and quite frankly, I’m overwhelmed at the size of the campus. Getting here wasn’t easy, as this southern gal had quite a time navigating the BART and Caltrain, but I’m here now and I’m having a blast.

Because I am getting to escort the panelists to the green room, I’ve had a chance to quickly meet some of the female rockstars of the gaming world, and I’ve been amazed so far at what some companies (Microsoft and Linden Labs, to name a few) are doing for female gamers.

Tomorrow I’m off to GDC, and will spend most of my time either bugging people for an interview or manning the WIGI booth, so if you are there please look me up. My cell is 540-797-1423 and I answer it sporadically.

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{ 3 comments }

Daniel R. Sweet March 7, 2007 at 5:19 pm

I know I’m just a braindead man here, but I’m going to go ahead and ask the obvious question anyway.

Why do they have a “women in games” conference, anyway?

Do they have a “left-handed people in games” conference? How about a “blue-eyed folks in games” conference?

There’s certainly no “men in games” conference (although I can understand the assumption that any other games conference is a men in games conference)…

Just wondering…

Dan

robyn March 8, 2007 at 3:01 am

Dan, you do do head! All games are created for men, but women make up 38% of the audience.

WIGI helps in creating more notice of women who make games, but as important, it helps by throwing a spotlight on the fact that women do game, just not, by and large, like me do.

While I love FPS, and don’t need ‘women’s games’, many women, who don’t call themselves gamers, will spend hours on a puzzle game or a flash game and there needs to be some attention given to the casual gamer. That’s why WIGI exists.

Plus, on the selfish side, it is great for networking! Oh, and there are plenty of men involved.

Daniel R. Sweet March 9, 2007 at 3:54 pm

I’m probably just jealous because I wasn’t invited. We do-do heads are like that.

And, just for the record, this is how capitalism works:

1) Women like puzzle games (for example).
2) Women buy puzzle games.
3) Game developers see revenue numbers.
4) Game developers make puzzle games.
5) Repeat.

In short, if women game, then they’ll (obviously?) buy games that they like. If copies of “Virtual Knitting” are flying off the shelves, then you can bet “Virtual Quilting” won’t be far behind.

If, on the other hand, 38% of gamers are women and they aren’t laying down their money, but instead are just saying that they would lay down their money if only the right game came along, the developers should ignore them completely.

Which brings me back around to why have the “GirlieGamR” conference? If the money is there, they’ll develop. If it isn’t, they won’t.

Right? Or is that just the do-do talking?

Dan

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